Rapha Cycling Club
The RCC app is the hub of the Rapha Cycling Club. Members can find rides & events to join, form groups & chat with local club mates, explore the club’s network of partner cafés & benefits, and stay connected via a highlights feed of club news & upcoming product releases.
Working closely with iOS and Android developers, we re-invented an existing app – overhauling the UX and redesigning the UI. Over a 7 year period we also incorporated countless new features, and sought to continually evolve and improve the overall experience, creating a vital tool for Rapha’s most loyal customers.
Design direction
Digital branding
Mobile design
Data visualisation
UX design
UI design
Role
In-app Rapha Prestige Challenges
Rapha Prestige events are unsupported and unmarshalled cycling challenges where small teams take on testing courses around the globe.
In 2022 we digitised the offering. Cycling teams used the app to locate and check-in to various checkpoints. The team that checked in to all locations in the shortest time was the winner, but everyone who completed the challenge was awarded a digital cycling cap.
In addition to checking in at the checkpoints, teams were encouraged to take photos in order to auto-generate a photo-diary of their day.
