Digital Product, Visual, UX & UI Design.

I’m Ben, a freelance digital designer. I blend complex customer needs and business goals into award-winning experiences that are meticulously crafted and effortless to use.

I cover UX and UI, with end to end experience designing large scale e-commerce platforms, mobile apps, wearable apps, design systems, digital branding, data visualisation and online campaigns.

I’ve had the privilege of working with some great companies, including Nike, Rapha, Aston Martin, Dyson, O2, the BBC, Beats by Dr. Dre, General Electric and Lloyds Banking Group.

Experience

Lead Digital Product Designer, Freelance

2023 – Present

Lloyds Banking Group, Rapha, General Electric.

Lead Digital Product Designer, Rapha

2016 – 2023

I managed user experience and design across Rapha’s entire digital platform. As the sole digital designer in the business, I produced UX and UI design for Rapha.cc, Rapha Custom and the Rapha Cycling Club mobile apps – ranging from functional changes to larger re-designs. I worked on user journeys, interaction, brand aesthetic, business goals and functional requirements, seeking to continually evolve the design language in line with the larger brand voice. I liaised and reviewed work with the technology team and developers to ensure everything was created to spec. I collaborated with business owners, marketing, and creative teams to produce concept designs to pitch as part of hero product launches or future vision pieces. I was the guardian of the digital design language, ensuring consistency of experience, typography, and UI elements across all platforms.

Digital Design Director, R/GA

2009 – 2016

I spent 7 years at one of The Webby’s ‘30 Most Iconic Companies in Internet History’ and Campaign’s ‘Digital Innovation Agency of the Decade’ (2009-2019). During that time I created award winning work for some of R/GA’s top clients, and dedicated 3 years to the development of the Nike+ platform. I created digital product design, campaign design, brand design, data visualisation and concept design for mobile apps, smart watches, websites and emerging technology. I also contributed to many pitches, winning the company new work and retaining existing clients. I split my time between London and New York offices.

Creative Designer, Sequence

2007 – 2009

I worked in a small team creating UX and UI design for a range of clients and industries. The work was highly varied, often needing to design vibrant online destinations for the BBC and CBBC alongside information heavy corporate websites for the government.

Awards and recognition

The Webby Awards 2025
30 Most Iconic Companies in Internet History - R/GA

Campaign 2019
Digital Innovation Agency of the Decade - R/GA

Creative Review, The Annual 2019
Digital - Websites

The Webby Awards 2019
Websites - Best Navigation/Structure, Winner

The Webby Awards 2019
Websites - Lifestyle, Honoree

The Lovie Awards 2018
Best Design - Functional, Winner, Gold

The Lovie Awards 2018
Retail & Shopping, Winner, Silver

The Lovie Awards 2018
Best Design - Aesthetic, Shortlist

The Lovie Awards 2018
Best User Experience, Shortlist

The Sunday Times
Best Ecommerce Operator 2018

The One Club 2015
Interface Design Craft, Merit Award

The One Club 2015
Utility, Merit Award

Clio Sports Awards 2015
Digital / Social - Product / Service Apps, Bronze

Rosey Awards 2014
Award Of Excellence, Product Design

The Drum Design Awards 2013
App Design, Winner

The Lovie Awards 2013
Health, Silver

Webby Awards 2012
Official Honoree, Best Navigation/Structure

Webby Awards 2012
Official Honoree, Sports

Webby Awards 2012
Official Honoree, Rich Media B to C

Cannes Lions 2011
Silver Cyber Lion, Websites: Corporate Information

Cardiff Design Festival 2011
Website Design, Winner

London International Awards 2010
The New Category, Bronze

BT Digital Music Awards 2010
Best Event

MediaPost Digital Out of Home Awards 2010
Best In Show

MediaPost Digital Out of Home Awards 2010
Integration with Online Media, Winner

Webby Awards 2010
Online Film & Video, Nominee

Hive Awards 2010
Community Sites, Winner

Hive Awards 2010
Mobile Applications, Finalist

Y Design Awards 2008
Finalist