Beats by Dr. Dre – Rugby World Cup

Artwork produced for Beats’ Rugby World Cup campaign. I was given a brief with the visual concept of ‘The Game Starts Here’ - a block of colour representing the message that once donned, Beats products enable athletes to focus better, train better, and perform better.

These mock ups are my interpretation of that concept. I expanded the visual language with typography and flowed the direction through print, retail and digital.